Last year The METISfiles reported on the business model for social media – advertising – and the increasing annoyance it causes with users. As advertising budgets follow the eyeballs, online advertising is growing at the expense of offline advertising. eMarketer estimates that $ 574 million is spend on advertising in 2015 of which 28% is…
After years of speculation Amazon.nl finally went live. In 2011 we reported on Amazon’s international European expansion. Back in those days Italy and Spain were considered larger markets offering more opportunity for Amazon. In the Netherlands, Amazon will initially start selling 20.000 out of 35.000 existing Dutch e-book titles, and of course its 3 million…
In the recent past The METISfiles reported on traditional content publishers. We think they are an endangered species because they don’t seem to be able to come up with digital publishing value-add. And now there is Tom Kabinet, another challenger to the publishing industry. In the world of books an e-book format is considered a…