So we got our Bye Bye Facebook event last night. It seems to have rocked the Facebook boat somewhat but a first estimate shows that only some 10000 Dutch FB accounts have been cancelled. Expect some more and also expect some repentants who just felt that after a few days their life seemed strangely empty…
With Jack Dorsey back in the saddle Twitter is trying to get some grip on its future. Not a small effort for Dorsey as he is also CEO of Square who just announced its IPO. But Twitter needs quite a bit of work as investors are not really happy with how things are going. Dick…
A few weeks ago The METISfiles reported on the intensified battle in the world of advertising. While it seems that the fight is limited to adblock software developers on one side and publishing, media and advertising agencies on the other hand, there is more to it. Let’s take this from the top. To sell stuff…
Last year The METISfiles reported on the business model for social media – advertising – and the increasing annoyance it causes with users. As advertising budgets follow the eyeballs, online advertising is growing at the expense of offline advertising. eMarketer estimates that $ 574 million is spend on advertising in 2015 of which 28% is…