February 2016 The European Commission released a press bulletin on the digital state of its European members. Apparently The Netherlands climbed two positions on the European digital ladder and now holds a second place after Denmark. Reasons to be cheerful? Figure 1: Pillars of DESI and IDI The index is based on 5 pillars: Connectivity,…
While most of the EMC news is about the takeover by Dell and what to do with VMware, EMC still has a business to run. Part of running a business is to let everyone know you are still very relevant. That is of course the task of marketing operations and is usually done by pushing…
Not so long ago triple play (3P) sounded like the ultimate thing. Subscriptions that offered the combination of Internet access, TV and telephony in one bundle were the way to go. The ease of doing businesses, the discount, and just one provider to complain to. Obviously, not long after, 3P providers started to offer quadplay…
In our series on the Dutch Digital Economy we have so far analyzed the Dutch B2B and B2C e-commerce market. The total business conducted in the B2B and B2C commerce in 2014 equaled € 1015 billion of which 8,7% can be attributed to e-commerce. But when analyzing e-commerce there are a few other markets that…
A few weeks ago The METISfiles reported on the relatively small size of Dutch B2C e-commerce. In this next digital economy series episode we will estimate the size of the B2B e-commerce sector. This is a much more complicated exercise than estimating B2C ecommerce size as there is no Dutch research available . Also, in…
Businessmen, futurists, ICT evangelists, economists and even some politicians are wholeheartedly embracing digital transformation and the digital economy as the future for country, society and economy. And they agree that more should be done to facilitate that future. Unfortunately measuring the impact of digital transformation and sizing the digital economy proves to be tough as…
With Jack Dorsey back in the saddle Twitter is trying to get some grip on its future. Not a small effort for Dorsey as he is also CEO of Square who just announced its IPO. But Twitter needs quite a bit of work as investors are not really happy with how things are going. Dick…
The fast rise of 21st century company brands such as Facebook, Twitter, Instagram, Pinterest, Whatsapp, Snapchat, Skype appeal to many. They all have been very successful and their founders became billionaires. What they have in common is that they are all about communicating text, voice, images and video. Taking digital innovation to the physical economy…
A few weeks ago The METISfiles reported on the intensified battle in the world of advertising. While it seems that the fight is limited to adblock software developers on one side and publishing, media and advertising agencies on the other hand, there is more to it. Let’s take this from the top. To sell stuff…
Last year The METISfiles reported on the business model for social media – advertising – and the increasing annoyance it causes with users. As advertising budgets follow the eyeballs, online advertising is growing at the expense of offline advertising. eMarketer estimates that $ 574 million is spend on advertising in 2015 of which 28% is…